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https://gamerant.com/cma-overstated-microsoft-cloud-gaming-share/

CMA‘Overstated’ Microsoft’s Cloud Gaming Share in Activision Blizzard
Decision, EU Says

歐盟表示:CMA在動視暴雪收購案中"誇大"微軟雲端遊戲地位


An EU official states that the CMA may have ‘overstated’ Microsoft’s cloud
gaming share when blocking the Activision Blizzard acquisition.

一位歐盟官員表示，CMA在阻止對動視暴雪的收購時可能“誇大了”微軟的雲端遊戲地位
。


An EU Commission official has said that the CMA, the UK’s competition
regulator, “overstated” Microsoft’s share of the cloud gaming market when
making its decision about the pending deal. At the end of April, the CMA
blocked Microsoft’s acquisition of Activision Blizzard, with the government
authority citing concerns that the deal could harm the growing cloud gaming
market and hamper innovation.




Three weeks later, the European Commission approved Microsoft’s Activision
Blizzard deal, though with some caveats. Primarily, the Xbox company will be
required to automatically license Activision Blizzard titles to other cloud
gaming services, which Microsoft President Brad Smith seemed to view as a
positive move. But the EU’s decision also further called into question the
CMA’s choice to block the acquisition, considering that the two governing
bodies should have similar concerns and therefore similar conclusions.




In response to the announcement of the EU’s approval of the Activision
Blizzard acquisition, the CMA stated that it stood by its decision. An EU
official, on the other hand, said that the UK regulator had “overstated”
the position that Microsoft held in the cloud gaming market. In its report,
the CMA had declared that the gaming giant already "accounts for an estimated
60-70% of global cloud gaming services." However, it seemed to many people
that the regulator had included all Xbox Game Pass subscribers in its
calculation, which is not necessarily an accurate interpretation of the
numbers.




Xbox Game Pass offers a variety of perks to subscribers, mainly access to a
rotating selection of games, including first-party day-one releases. Ultimate
members also receive access to EA Play's exclusive library of titles, two
free games a month via Xbox Live Gold, discounts, and the ability to stream
games using Xbox Cloud Gaming. The CMA’s analysis did not seem to take into
account that many gamers who subscribe to Xbox Game Pass Ultimate do so for
the free games and sales, and a lot of people have no interest in and don’t
use the cloud gaming service.


考慮到許多訂閱 Xbox Game Pass Ultimate的遊戲玩家這樣做是為了免費遊戲和銷售，

而且很多人對雲端遊戲服務不感興趣也不會使用。


The EU official who spoke on this element of the CMA’s decision noted that:
“For us, [cloud gaming is] not a separate market. It’s a segment of the
overall market.” While cloud gaming may indeed see growth in the future,
with more people accessing it in a variety of ways, it has not yet found firm
ground in the current gaming landscape. This is evidenced by the fairly
recent shutdown of Google Stadia and the somewhat niche position of Nvidia’s
Geforce Now cloud gaming service.

就CMA決定的這一要素發表講話的歐盟官員指出：“對我們來說，[雲端遊戲] 不是一個



The Xbox company was aware that its strong presence in cloud gaming could be
a barrier to its acquisition of Activision Blizzard and began making deals
with third-party cloud gaming platforms. Indeed, Microsoft continued to
partner with cloud gaming companies even after the CMA announced that it was
blocking the ABK deal. It’s uncertain at this point whether the UK regulator
’s decision will ultimately be the death knell of both the acquisition and
the pending cloud gaming partnerships.







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※ 作者: silentknight 2023-05-16 21:17:29
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