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簡單說，Nokia 功能機系列（包括 Asha）會有 Nokia 品牌。

智慧型手機就沒 Nokia 品牌了

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http://conversations.nokia.com/2013/09/04/whats-next-for-lumia-and-asha/

Do we get new phones with Nokia branding, or not?

Microsoft has purchased the license to use the Nokia brand on mobile phones
for ten years. It’s also bought the ‘Lumia’ and ‘Asha’ brands.

On smartphones, we’ll be seeking to create a unified brand across Lumia and
Windows. But we understand that the Asha and feature phone range will carry
on the ‘Nokia’ branding.

It’s important to point out that new phones produced under Microsoft’s
ownership will effectively be from the same stable as recent Nokia
smartphones. Our design and manufacture teams will join Microsoft. Stefan
Pannenbecker has been the head of Nokia’s hardware design for some time, and
he continues as we move into the next wave of design.

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