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作者 silentknight (清純男)
標題 [外媒] Xbox認真考慮收購 Sega、Bungie 等公司
時間 Tue Jun 27 20:32:57 2023


Xbox Seriously Considered Acquiring Sega, Bungie, IO, and Others to Fill
Content Gaps


IGN的新聞
https://reurl.cc/VLMlOn
Xbox Seriously Considered Acquiring Sega, Bungie, IO, and Others to Fill Content Gaps - IGN
[圖]
FTC's legal battle to stop Xbox from acquiring Activision Blizzard continues on this week, and while the trial is off for today, a rash of evidence do ...

 

FTC's legal battle to stop Xbox from acquiring Activision Blizzard continues
on this week, and while the trial is off for today, a rash of evidence
documents appeared online during the break that have brought to light some
interesting clues about who all Xbox is interested in acquiring. Namely: Sega.

FTC阻止Xbox收購動視暴雪的法律攻防本週仍在繼續，雖然審判今天結束，但在休庭期間
，網上出現了大量證據文件，這些文件揭示了一些關於Xbox有興趣收購誰的有趣線索。
就是：Sega。



An internal Xbox document submitted as evidence in the ongoing trial shows
the company's acquisition strategy as of May 2021. The document begins by
recommending multiple acquisitions to fill perceived content gaps in mobile
development as well as "franchises with strong communities and deep
engagement" and "casual, social, and cross-generational franchises."

正在進行的審判中作為證據提交的一份Xbox內部文件顯示了該公司截至2021年5月的收購
策略。該文件首先建議進行多項收購，以填補手遊開發方面的內容空白，以及“擁有強大
社區和深度參與的特許經營權”和“休閒、社交和跨代特許經營。”



The presentation suggests Xbox first compiled a list of 100 developers based
on multiple criteria, then narrowed it down to eight final candidates:

該文件建議Xbox首先根據多項標準編制了10名開發者名單，然後將其縮小到8名最終候選
者：

Thunderful
Supergiant Games
Niantic
Playrix
Zynga
Bungie
IO Interactive
Scopely


Other developers of note that almost made the final list include Behaviour
Interactive, Housemarque (acquired by Sony in 2021), Remedy Entertainment,
Larian Studios, Rebellion Developments, and Paradox Interactive.

其他幾乎進入最終名單的著名開發商包括Behaviour Interactive、Housemarque（2021
年被索尼收購）、Remedy Entertainment、Larian Studios、Rebellion Developments
和 Paradox Interactive。


But it looks like Xbox got especially close on one developer in particular:
Sega.

但看來Xbox與一位開發商的關係尤其密切：Sega


According to an email similarly entered into evidence, Xbox head Phil Spencer
specifically went to Microsoft CFO Amy Hood and CEO Satya Nadella to request
approval to approach Sega and acquire its gaming studios (notably not
including the rest of its business units). "We believe that Sega has built a
well-balanced portfolio of games across segments with global geographic
appeal, and will help us accelerate Xbox Game Pass both on and off-console."

根據一封類似證據的電子郵件，Xbox 負責人菲爾· 斯賓塞 (Phil Spencer) 專門向微軟
首席財務官艾米· 胡德 (Amy Hood) 和首席執行官薩蒂亞· 納德拉 (Satya Nadella)
請求批准與世嘉接洽並收購其遊戲工作室（特別是不包括其其餘業務部門）。“我們
相信，世嘉已經在具有全球地理吸引力的各個細分市場中建立了均衡的遊戲組合，並將
幫助我們加速 Xbox Game Pass 的遊戲機內外的發展。”


Microsoft GM David Hampton simply replied, "Game on" to this email.


The email is dated November of 2020, so it's unclear why, when, or even if
Spencer's plan to pick up Sega fell through. We can glean from the profile
Xbox compiled on the studio that it saw investment in the company from Nexon
as a complicating element in the process, as well as complications from
Sega's other business verticals. However, its PC-centric content (Total War
and Footbal Manager), as well as Relic Entertainment, Yakuza, Endless
Dungeon, and of course Sonic, were major draws.

該電子郵件的日期為2020年11月，因此尚不清楚斯賓塞收購世嘉的計劃為何、何時、
甚至是否失敗。我們可以從Xbo 對該工作室編制的資料中了解到，它認為Nexon對該

公司的投資是這一過程中的一個複雜因素，以及世嘉其他業務垂直領域的複雜因素。然而

，其以 PC 為中心的內容（全面戰爭和足球經理）以及 Relic Entertainment、Yakuza、
Endless Dungeon，當然還有《索尼克》才是主要的吸引力。


The presentation includes a full breakdown of 17 companies (and possibly an
18th, entirely redacted one) that Xbox was seriously considering, including
discussion of their upcoming games, involved risks, and other facts. Some
interesting tidbits from this section include mention of Bungie's mysterious
"Matter" IP, and seeming confirmation that IO's new fantasy shooter is in
fact the rumored "Project Dragon" in the works for Xbox and PC.

該文件對Xbox正在認真考慮的17家公司（可能是第18家）進行了完整分類，包括討論
他們即將推出的遊戲、涉及的風險和其他事實。本節中的一些有趣的花絮包括提到了
Bungie 神秘的“Matter”IP，並且似乎證實了IO 的新奇幻射擊遊戲實際上是傳聞中
的Xbox 和PC作品中的“龍計劃”。



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                   今晚你選那一個姿勢??

[圖]

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※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 114.27.216.148 (臺灣)
※ 作者: silentknight 2023-06-27 20:32:57
※ 文章代碼(AID): #1acjRygX (C_Chat)
※ 文章網址: https://www.ptt.cc/bbs/C_Chat/M.1687869180.A.AA1.html
→ Koyomiiii: 買 都買1F 06/27 20:36
→ kamisanma: 舅舅要去滅掉微軟了2F 06/27 20:37
推 BruceChang: 救救NGS3F 06/27 20:40
推 rhox: 謝謝微軟爸爸買遊戲給我玩4F 06/27 20:40
推 buke: 微軟:買遊戲真好玩5F 06/27 20:40
推 AN94: 微軟要7進7出反壟斷法嗎6F 06/27 20:41
→ Muilie: 舅舅會顯靈幫微軟嗎7F 06/27 20:42
→ Arnix: 把bungie買回來 把343踢了8F 06/27 20:43
推 aiiueo: 快買下來，我要玩異塵之龍爭霸9F 06/27 20:43
推 insominia: 舅舅: 這樣XBOX就是廣義上的SEGA新主機了對吧10F 06/27 20:45
→ pmes9866: 微軟：+111F 06/27 20:46
→ BruceChang: 本來360就有繼承到DC的靈壓了12F 06/27 20:50
推 xyxhy: 舅舅:2002年的XBOX就是SEGA的新主機!13F 06/27 20:54
→ shlolicon: 收sega啦 拜託14F 06/27 20:56
推 aa1477888: 棒雞：Ah shit here we go again15F 06/27 20:59
推 mattc123456c: Yakuza = 人中之龍 ，  Endless Dungeon = 無盡迷宮16F 06/27 20:59
→ l47695456: 爆出來通常就是談判失敗 收購破局了……….17F 06/27 21:00
推 Jiajun0724: 只能說日本公司很難收 而且也要sega的大哥願意割來賣而且目前sega營業額收益都還在上升還比前幾年高18F 06/27 21:02
→ j2796kimo: Bungie已經由SIE買走了。
買SEGA是認真的嗎！現在SEGA的遊戲開發實力我估計只有全盛時期SEGA的1/10而已。20F 06/27 21:06
→ haoboo: SEGA好用的IP還一堆23F 06/27 21:10
推 Jiajun0724: 買當然是為了IP啊XDD 原文不就說了
索尼克新作都能賣300萬UP IP價值還是夠24F 06/27 21:11
→ j2796kimo: 買IP但沒有開發團隊也沒用啊！26F 06/27 21:13
→ horse2819: 不愧是微軟爸爸 暴雪 sega都要27F 06/27 21:13
推 gooddogleg: 舅舅可以說Xbox是SAGA主機了28F 06/27 21:17
→ caryamdtom: 舅舅悲憤29F 06/27 21:22
→ BOARAY: 無論誰買棒橘 TMD那個天命任務翻譯拜託講人話 每次回去玩都中風30F 06/27 21:24
→ j2796kimo: SEGA本社還有開發團隊的IP估計就人龍跟索尼克而已，剩下IP的團隊幾乎不見蹤影了。32F 06/27 21:25
→ nisioisin: 舅舅回到現世也是買Xbox阿34F 06/27 21:26
推 knml: SEGA好玩的IP一堆，拜託軟軟復活光明與黑暗35F 06/27 21:59
→ bestadi: 光明與黑暗 你還要問高橋兄弟36F 06/27 22:06
推 mahimahi: 收Niantic幹嘛 他沒有pmgo就只是個37F 06/27 22:20

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