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作者 coke5130 ( )
標題 [好雷] AIR
時間 Sun Apr  9 22:21:59 2023

雷文防雷資訊頁

本片描述了Nike如何排除萬難，說服Jordan一家，
不與當時鞋業龍頭Adidas及Converse簽約，轉向與Nike簽約，
開啟了驚人銷售的Jordan Brand之過程及創造球星、
行銷NBA甚至改變了整個職業運動的文化。















~~~~~~~~~~~~~~~~~~~ 以下有雷請慎入 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


雖然檔期在夾殺下，票房可能不見得理想，
不過總得來說這部片仍是值得一看，
目前imdb 7.8/10，拍攝手法還原當時的商業運作滿有風格的，
片頭保留了許多當代的片段，令人驚豔的，
除了把這部片當成Jordan傳奇的補完計畫，
當成商業行銷的參考資料也不錯。

簡單分享幾個查到的花絮

一、主要角色：

Sonny Vaccaro / Matt Damon，麥特戴蒙飾演，
https://en.wikipedia.org/wiki/Sonny_Vaccaro
Sonny Vaccaro - Wikipedia
本片主角，主導簽下喬丹的關鍵人物，
1984代表Nike簽下Jordan，

1984創辦了ABCD訓練營ABCD Basketball Camp，
(其中ABCD代表Academic Betterment and Career Development)
專為高中的優秀球員提供舞台與培訓管道，從這點來看，Sonny是很有遠見的。
知名的MVPs包含了：
1993/1994 Stephon Marbury
1995      Kobe Bryant
2001      LBJ
2005/2006 Kevin Love
https://en.wikipedia.org/wiki/ABCD_Camp
ABCD Camp - Wikipedia The ABCD Basketball Camp was a youth basketball camp founded by Sonny Vaccaro that was held from 1984 to 2006. The camp gathered the highest ranked high school players of the United States, and was considered one of the top events of high school basketball.[1][2][3][4&#93 ...

Sonny於1991跳槽到Addidas，並在1996簽下Kobe，也曾接觸LBJ：
https://tinyurl.com/2bv3q2sd
Who is Sonny Vaccaro? Background on the man who signed Michael Jordan to Nike | Sporting News
[圖]
Meet the man who signed Michael Jordan to Nike. ...

 



Phil Knight / Ben Affleck 班艾弗列克飾演，
Nike co-founder / CEO，商學院畢業，運動員出身，
與教練Bowerman共創Nike，入選2012奈史密斯籃球名人堂，
2023富比世身價415億鎂，排17位。
https://en.wikipedia.org/wiki/Phil_Knight
Phil Knight - Wikipedia
[圖]
Philip Hampson Knight (born February 24, 1938) is an American billionaire businessman. He is the co-founder and chairman emeritus of Nike, Inc., and was previously chairman and CEO of the company.[1] As of February 15, 2023, Knight was ranked by Forbes as the 17th richest person in the world ...



Rob Strasser / Jason Bateman 傑森貝特曼飾演，
https://apnews.com/article/6c964e1db7b464ca957fc95990385df2
協助Nike在sneaker wars擊退 Adidas，成為國際鞋業與運動服飾龍頭，
1987轉投Adidas，1992成立Adidas America並擔任CEO，
但不幸於1993病逝。


George Raveling / Marlon Wayans 馬隆韋恩斯飾演，
https://en.wikipedia.org/wiki/George_Raveling
George Raveling - Wikipedia
[圖]
George Henry Raveling (born June 27, 1937) is an American former college basketball player and coach. He played at Villanova University, and was the head coach at Washington State University (1972–1983), the University of Iowa (1983–1986), and the University of Southern California (1986–1994). ...
片中提到曾與馬丁路德金遊行，從教練退役後擔任Nike全球籃球營運總監，
對於鼓勵Sonny去接觸MJ有很大的助益。入選2015奈史密斯籃球名人堂。


David Falk / Chris Messina 克里斯梅西納飾演，
https://en.wikipedia.org/wiki/David_Falk
David Falk - Wikipedia
[圖]
[圖]
[圖]
David B. Falk (born 1950)[1][2] is an American sports agent who primarily works with basketball players in the National Basketball Association (NBA). He began his career representing professional tennis players for Donald Dell's ProServ and is best known for representing sports icon  ...
MJ的經紀人，被認為是僅次前NBA總裁大衛史騰的第二大權勢人物
也算是一號響噹噹人物。
他的演技把經紀人這角色詮釋得相當好。
我最有印象的就是那句我沒有朋友，我只有客戶

Howard White / Chris Tucker 克里斯塔克飾演
https://beyondword.com/blogs/authors/howard-h-white
Howard H. White - Beyond Words Publishing
[圖]
Howard "H" White is the Vice President of Jordan Brand for NIKE, Inc., and founder of “Believe to Achieve, ” a national NIKE youth movement.  White wa ...

 
Jordan Brand副總裁，片中對於Nike公司與Jordan一家有重要的情感聯繫
(我認為拍攝手法裡有稍微點出，因他同為黑人，有情感上效果)
也是Jordan Brand能持續在Nike成長的推手
https://www.howardhwhite.com/
Howard “H” White
[圖]

 


Deloris Jordan / Vioala Davis 薇拉· 戴維絲飾演
https://www.womenshistory.org/education-resources/biographies/deloris-jordan
Deloris Jordan Biography
[圖]
Deloris Jordan has established multiple charities, especially focused on underprivileged youth. Discover more at womenshistory.org. ...

 
據說選角是MJ指定，其實我覺得她演得還不錯，
拍攝角度也很清楚指出，都是Jordan媽的主意，

片尾有節錄MJ名人堂談話，對Jordan媽的描述令人讚賞


Peter Moore / Matthew Maher 馬修· 馬赫飾演

片中溜滑板，以及AJ1 鞋款的設計師，Air Jordan發想，
Air Jordan標誌、Jumpman標誌、Adidas山形標誌的設計人，
https://en.wikipedia.org/wiki/Peter_Moore_(shoe_designer)
Peter Moore (shoe designer) - Wikipedia
Peter Moore (February 21, 1944 – April 29, 2022[1]) was an American designer who was a Creative Director at Nike and Adidas from the 1970s to the late 1990s. Moore is credited as the creator of the originally banned[2] Air Jordan 1 silhouette[3][4] and Nike Dunk  ...

1987加入Adidas，1992成立了Adidas America,
1993於Rob Strasser身故後接任首席設計師，後離開擔任版畫工作，
2013回歸Adidas擔任品牌顧問，2022於本片開拍前逝世







二、據聞Rob Strasser跟Peter Moore離開Nike要創業並嘗試挖走MJ
這一段推特所提到的弦外之音有點精彩，
https://twitter.com/JoePompliano/status/1542301088275120129

2022 Jordan Brand達到年營收50億鎂，亦即MJ賺了近兩倍他在NBA生涯的收入
這其實要歸功某個人，Tinker Hatfield，他是傳奇Bowerman的旗下運動員之一，
1980年代Nike銷量不佳，Reebok追上，公司面臨生存危機，
Tinker Hatfield此時加入設計團隊，設計出著名的外露氣墊鞋款Air Max 1，
雖被主管大肆批評，卻出現爆紅銷量，故事是這樣的。

Nike副總裁Rob Strasser與AJ1&2首席設計師Peter Moore跳槽打算挖走MJ，
帶走了AJ3的設計內容，Hatfield臨危受命，與MJ溝通設計新款的AJ3，
老闆Phil與Tinker約好要展示，但MJ遲到了，正與Rob and Peter打高爾夫，
且不只是打高爾夫，R&P展示了新設計想搶生意。MJ告知將會停止與Nike合作，
Tinker這時出大絕，他的新鞋款放上Jumpman logo，而非傳統的Nike勾勾標誌，
"沒人知道我要這麼做，連Phil也不知道，這個以MJ個人為品牌中心的概念，

吸引了MJ並讓他決定留了下來，繼續與Nike合作，
AJ3系列就以Jumpman開啟了飛人品牌的王朝，Hatifield表示，時至今日，
Phil都說是我拯救了Nike。

Nike 股價
1984-1988:-50%
1988-2020:42,000%

Jumpman logo甚至比NBA logo都還熱銷，之所以MJ是GOAT，是有所本的。





三、本劇頗具深意的引言：為求原意就不翻譯了

A shoe is just a shoe until my son steps into it.
-Deloris Jordan

You're remembered for the rules you break.
-Phil Knight

I don't have friends; I have clients.
-David Falk

It won't be the NBA promoting my son, it will be the other way around.
-Deloris Jordan

We need you in these shoes, not to have meaning in your life,
but so we can have meaning in ours.
-Sonny

The mommas run stuff.
-Howard


最後，是片中出現的The 10 Principles at Nike
https://i.imgur.com/lLmr2vY.jpg
[圖]

The Original Nike Principles from Rob Strasser in 1977
 1.Our business is change.

2.We're on offense. All the time.

3.Perfect results count - not a perfect process.
    Break the rules: fight the law.

4.This is as much about battle as about business.

5.Assume nothing.
   Make sure people keep their promises.
   Push yourselves push others.
   Stretch the possible

6.Live off the land.

7.Your job isn't done until the job is done.

8.Dangers
    Bureaucracy
    Personal ambition
    Energy takers vs. energy givers
    Knowing our weaknesses
    Don't get too many things on the platter

9. It won't be pretty.

10.If we do the right things we'll make money damn near automatic.
*這一點是滿實在的

謹此分享~ 謝謝收看！

補充：
Tinker_Hatfield
https://en.wikipedia.org/wiki/Tinker_Hatfield
Tinker Hatfield - Wikipedia
[圖]
Tinker Linn Hatfield, Jr. is an American designer of numerous Nike athletic shoe models, including the Air Jordan 3 through Air Jordan 15, the twentieth-anniversary Air Jordan XX, the Air Jordan XXIII, the 2010 (XXV), the 2015 Air Jordan XX9 (XXIX), and other athletic sneakers including the world's  ...
NF紀錄片，The Art of Design第一季第二集有他的特輯，專門介紹鞋類設計
可以參考
MJ有在訪問裡出現，以下為預告
https://www.youtube.com/watch?v=jd5qfD4yRv0

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※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 1.161.132.233 (臺灣)
※ 作者: coke5130 2023-04-09 22:21:59
※ 文章代碼(AID): #1aCieH4p (movie)
※ 文章網址: https://www.ptt.cc/bbs/movie/M.1681050129.A.133.html
※ 同主題文章:
[好雷] AIR
04-04 22:39 sy4826951
[好雷] AIR
04-07 02:34 jygiant0330
[好雷] AIR
04-09 22:21 coke5130
Re: [好雷] AIR
04-12 12:41 sonans
※ 編輯: coke5130 (1.161.132.233 臺灣), 04/09/2023 22:23:08
推 TheoEpstein: 推一個！1F 04/09 22:26
推 glacierl: 這片好看。看完都想去買一雙Air Jordan 了XD2F 04/09 22:28
推 jason0829: 想買+13F 04/09 22:32
推 lovewhite: 話說電影裡究竟有沒有出現MJ的畫面4F 04/09 23:10
→ kyo06: 有MJ的記錄片段是真實影片，演員的部分都是帶過而已你只看得到背影或是側面一閃而過的輪廓而已
推一下這篇整理的好厲害，這片真的很喜歡5F 04/09 23:12
推 needshe520: MJ甚至台詞只剩hello 了吧！8F 04/09 23:15
推 lovewhite: 至少有紀錄片段就好 我怕完全都沒畫面 沒畫面的話會覺得少了甚麼 會覺得卡在那邊9F 04/09 23:15
推 chyx741021: 其實本來以為MJ完全不會出現，結果還是有背影和側面XD11F 04/09 23:36
→ calculus9: 演爸爸那個蠻像的啊XD13F 04/09 23:47
※ 編輯: coke5130 (1.161.132.233 臺灣), 04/09/2023 23:54:27
推 chyx741021: 演喬丹爸的真的有像14F 04/10 00:25
推 tonylcy: 演爸爸那個是Viola Davis老公XD15F 04/10 01:00
推 momvic110456: 推 整理的很祥細 這部真的好看16F 04/10 01:18
推 alantdkr0309: 推，感謝整理分享，沒想到主角群那幾位後來都跳去adidas~17F 04/10 01:46
推 joey0602: 票房其實沒差。因為亞馬遜已經買斷了（據說是1.6億美金）19F 04/10 04:34
推 glacierl: 這片應該主要就是亞馬遜投資的，華納好像只是負責國際發行而已。21F 04/10 10:47
推 JeNeToiLe: 請問大家看這部的字幕有問題嗎？ 有的字幕會位置偏下 被螢幕切到一部份 但大多數字幕位置都正常23F 04/10 13:00
→ coke5130: @joey0602感謝分享，劇情片可能朝院線+串流，院線當宣傳成本嗎？主力在將來的串流~ 我猜的25F 04/10 13:18
→ Gamelop: 看完有種意猶未盡的感覺..27F 04/10 15:22
推 yhushyuan: Je大，我看的字幕都沒問題喔！所以會不會是影廳問題這片本來預計只上串流，後來才決定上映28F 04/10 22:18
推 JeNeToiLe: 謝謝 看來是影廳沒弄好30F 04/10 22:35

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