※ 本文轉寄自 ptt.cc 更新時間: 2015-03-21 20:53:45
看板 MobileComm
作者 標題 [情報] 小勞勃道尼在HTC北美的新廣告
時間 Fri Mar 20 22:46:51 2015
HTC北美在youtube上釋出了總共10段標題為 HTC x RDJ 的小短片，從第一部的白色，接著到第二部的黃色、橘色、紅色等，最後再回歸到白色。影片內容可說是相當詭異，觀看前請先做好心理準備。
來源:http://goo.gl/um9zmd
HTC One M9: Robert Downey Jr. returns in crazy new ads | TechnoBuffalo
![[圖]]()
HTC and Robert Downey Jr. are teaming up again for a bizarre new HTC One M9 ad campaign. ...
![[圖]](http://www.technobuffalo.com/wp-content/uploads/2013/06/Robert-Downey-Jr-012-630x386.jpg)
直接附上水管:
----警告:內有詭異連結----
第一部
https://youtu.be/Z1L9kLH_H-U
HTC x RDJ - White - #1 - YouTube
Finding himself tossed into a strange solitary confinement, he tips his hat to the cult TV classic, The Prisoner. Part of a series of short films Robert Down...
Finding himself tossed into a strange solitary confinement, he tips his hat to the cult TV classic, The Prisoner. Part of a series of short films Robert Down...
第二部
https://youtu.be/UpgLmH7Md9g
HTC x RDJ - Yellow - #2 - YouTube
Rocked by enemy fire, he awakens in a bunker, calls for air support. Part of a series of short films Robert Downey Junior produced in celebration of the HTC'...
Rocked by enemy fire, he awakens in a bunker, calls for air support. Part of a series of short films Robert Downey Junior produced in celebration of the HTC'...
3
https://youtu.be/hSndmlvJUQM
HTC x RDJ - Orange - #3 - YouTube
Unable to beat a confession out of Downey, the Bunny Man Schaeffer lets down his ears (and guard). Part of a series of short films Robert Downey Junior produ...
Unable to beat a confession out of Downey, the Bunny Man Schaeffer lets down his ears (and guard). Part of a series of short films Robert Downey Junior produ...
4
https://youtu.be/stv5Tvsq2Ig
HTC x RDJ - Red - #4 - YouTube
He finds the word that so often eludes under appreciated pulp authors. Part of a series of short films Robert Downey Junior produced in celebration of the HT...
He finds the word that so often eludes under appreciated pulp authors. Part of a series of short films Robert Downey Junior produced in celebration of the HT...
5
https://youtu.be/y7t_5_DVjcQ
HTC x RDJ - Green - #5 - YouTube
How can he resist ribbing Brian the Merman, as he basks in the moonlight? Part of a series of short films Robert Downey Junior produced in celebration of the...
How can he resist ribbing Brian the Merman, as he basks in the moonlight? Part of a series of short films Robert Downey Junior produced in celebration of the...
6
https://youtu.be/MLHWQ0CGaBw
HTC x RDJ - Blue - #6 - YouTube
Merman Schaeffer is back for revenge, but music soothes the savage fish. Part of a series of short films Robert Downey Junior produced in celebration of the ...
Merman Schaeffer is back for revenge, but music soothes the savage fish. Part of a series of short films Robert Downey Junior produced in celebration of the ...
7
https://youtu.be/IgBGtgs-2w4
HTC x RDJ - Purple - #7 - YouTube
What if Warhol had a .400 batting average? Any excuse to swing a Louisville Slugger. Part of a series of short films Robert Downey Junior produced in celebra...
What if Warhol had a .400 batting average? Any excuse to swing a Louisville Slugger. Part of a series of short films Robert Downey Junior produced in celebra...
8
https://youtu.be/mhWQPCU2QE4
HTC x RDJ - Grey - #8 - YouTube
In which he reflects on the infinite depths of the rainbow psyche. Part of a series of short films Robert Downey Junior produced in celebration of the HTC's ...
In which he reflects on the infinite depths of the rainbow psyche. Part of a series of short films Robert Downey Junior produced in celebration of the HTC's ...
9
https://youtu.be/bz596Z35d88
HTC x RDJ - Black - #9 - YouTube
Product placement can be terrifying, but he is behind the design. Part of a series of short films Robert Downey Junior produced in celebration of the HTC's n...
Product placement can be terrifying, but he is behind the design. Part of a series of short films Robert Downey Junior produced in celebration of the HTC's n...
10
https://youtu.be/tyXelQEM-PE
HTC x RDJ - White - #10 - YouTube
Key plus Omega equals Alpha.. Part of a series of short films Robert Downey Junior produced in celebration of the HTC's new smart phone, the HTC One M9. http...
Key plus Omega equals Alpha.. Part of a series of short films Robert Downey Junior produced in celebration of the HTC's new smart phone, the HTC One M9. http...
----------
我到底看了什麼 (((ﾟДﾟ;)))
雖然說前陣子大家都在說 HTC 簽了 RDJ 什麼都沒做
現在終於有事情做出來了
但是不是這樣搞的吧...
要說裡面附有寓意，不看說明還真的很難聯想
即使這不是廣告，行銷應該是要讓消費者更淺顯易懂吧
有沒有版上哪位大神來分析一下其中寓意
--
※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 61.57.156.168
※ 文章代碼(AID): #1L33BZM2 (MobileComm)
※ 文章網址: https://www.ptt.cc/bbs/MobileComm/M.1426862819.A.582.html
推 : 似乎op1F 03/20 22:49
推 : 看完霧煞煞+12F 03/20 22:49
→ : 不過老美好像吃這套？
→ : 不過老美好像吃這套？
→ : 這啥鬼4F 03/20 22:57
推 : 其實就是洗腦啦，你會覺得RDJ好帥，M9好棒這樣5F 03/20 22:57
推 : 我一直覺得他長得很像那個演教父的6F 03/20 23:00
推 : 有事嗎?7F 03/20 23:03
推 : 艾爾跟小勞伯差蠻多的耶，不過都很帥8F 03/20 23:03
推 : 有人知道最後一支寫full circle是什麼意思嗎?9F 03/20 23:03
推 : 我覺得好好笑哦！很有創意10F 03/20 23:04
推 : 求解11F 03/20 23:08
推 : 大概跟去北美館差不多感覺吧 要說你懂12F 03/20 23:08
推 : 靠北...我到底看了三小Orz...13F 03/20 23:09
→ : 北美前三go14F 03/20 23:12
推 : 據說裡面有一些科幻或是影集梗？我完全不懂15F 03/20 23:13
→ : 自己答，full circle指杜比環繞音響?16F 03/20 23:13
推 : 困境中也能以各種不同姿態玩轉人生。17F 03/20 23:14
→ : 回上面，都是改編經典電影電視，上面有篇新聞有解釋18F 03/20 23:14
推 : 呃…19F 03/20 23:15
→ : 我是說gp03dan20F 03/20 23:15
推 : .............我看不懂這三小21F 03/20 23:18
推 : 這是好的廣告但不是好的行銷 中國品牌起色無望22F 03/20 23:23
推 : 看下面的留言連老美也霧煞煞23F 03/20 23:25
推 : ...24F 03/20 23:27
噓 : LAG超久= =26F 03/20 23:43
推 : 如果是Apple拍這種廣告大家就會說好有創意27F 03/20 23:45
推 : 同是RDJ粉和HTC粉 我只想問這殺小？28F 03/20 23:55
推 : 靠北殺洨....29F 03/21 00:12
推 : 接下來會有H粉說其他人都不懂美式幽默；結果連美國
→ : 人都不懂的美式幽默只有他自己懂。
推 : 接下來會有H粉說其他人都不懂美式幽默；結果連美國
→ : 人都不懂的美式幽默只有他自己懂。
推 : 3Q forttryon板友32F 03/21 00:30
→ : 這都是經典電影梗，可能只有美國人懂吧33F 03/21 00:39
推 : 基本上是個榮耀了RDJ HTC當冤大頭的一系列34F 03/21 00:40
推 : RDJ的實驗劇場，HTC友情贊助35F 03/21 01:08
推 : 之前那篇討論的時候就有 這一系列其實都是經典電影36F 03/21 01:25
→ : 或者影集 但是都是...台灣沒什麼播過的東西
→ : 或者影集 但是都是...台灣沒什麼播過的東西
推 : 到底是嗑了多少藥才會拍出這種東西XDD38F 03/21 01:44
推 : 中間那個恐怖片的一開始也是被罵很兇阿39F 03/21 02:01
→ : 結果進21世紀在爛番茄拿到超高分 超不科學
→ : 結果進21世紀在爛番茄拿到超高分 超不科學
→ : 啥經典連美國人都不懂41F 03/21 07:49
推 : 你丟Google阿，真的每一部都是經典老片42F 03/21 08:49
推 : 快推，免得人家說我們看不懂!43F 03/21 08:55
推 : 天啊，RDJ自己不會覺得演這個很…羞愧嗎44F 03/21 09:08
推 : 這是北美的廣告，針對的客群都是老美，台灣的鄉民魯45F 03/21 09:10
推 : 蛇肥宅看不懂很正常，至於鍵盤酸民，請自覺不要讓人
→ : 貽笑大方。
推 : 蛇肥宅看不懂很正常，至於鍵盤酸民，請自覺不要讓人
→ : 貽笑大方。
推 : 原來下面留言看不懂的都是台灣魯宅去留的48F 03/21 09:26
→ : 看看臺灣的自啪自啪自啪自啪49F 03/21 09:27
→ : 其實很有趣，不會悶，但關賣手機啥事?不會行銷50F 03/21 09:48
推 : 這支廣告很成功51F 03/21 10:54
→ : 看不懂嗎？ 沒關係
→ : 假如要看得懂你去看三星廣告就好
→ : 這次廣告有建立品牌形象
→ : 利用RDJxhTC
→ : 將兩人所代表的形象做結合
→ : 闡述 創新 的概念。
→ : 看不懂嗎？ 沒關係
→ : 假如要看得懂你去看三星廣告就好
→ : 這次廣告有建立品牌形象
→ : 利用RDJxhTC
→ : 將兩人所代表的形象做結合
→ : 闡述 創新 的概念。
推 : 所以勒?58F 03/21 11:56
→ : 看完只覺得HTC品牌很弱59F 03/21 13:29
→ : 結尾硬要擠上M9破壞整個廣告
→ : 致敬美國經典影集梗是哪裡創新
→ : HTC沾上美國文化品牌形象就會上升？
→ : 結尾硬要擠上M9破壞整個廣告
→ : 致敬美國經典影集梗是哪裡創新
→ : HTC沾上美國文化品牌形象就會上升？
推 : RDJ 演的好 htc品牌沒彰顯 花錢宣傳RDJ63F 03/21 14:46
→ : 建議htc轉型經紀公司
→ : 建議htc轉型經紀公司
--
作者 chrcho 的最新發文:
- 看板 MobileComm作者 chrcho (醬普)標題 小勞勃道尼在HTC北美的新廣告時間 Fri Mar 20 22:46:51 2015 HTC北美在youtube上釋出了總共10段 …64F 37推 2噓
- If you were salty at having purchased an HTC One (M8) when news of the M8 Prime hit, prepare to fee …38F 19推
回列表(←)
分享